PROJECT TITLE
Brand System, Packaging,
Beverage Design
Noema
PROJECT CATEGORY
Noema is a luxury wine brand rooted in overlooked vines.
The concept centers on uncovering value in what is often
ignored, grapes grown in shaded plots and unconventional
conditions that produce nuanced, distinctive wines.
PROJECT OBJECTIVE
Material choices further reinforce the brand’s positioning.
Neutral tones and understated compositions allow the work to
feel considered and enduring, while subtle variations across
labels distinguish each wine without disrupting the system.
The identity extends across packaging, tasting materials, print
collateral, and merchandise, functioning as a cohesive ecosystem.
